Kevin has spent the last 10-plus years in the online marketing and e-commerce arena. He spent much of the late 90s and early part of the last decade developing brands in the online gambling space helping grow e-casinos and poker rooms from a niche industry to a more than $15 billion a year sector. He developed and managed affiliate programs for an industry that was among the first-adapters of performance marketing campaigns.
For the last two-plus years he has managed the affiliate program for shoes.com and help launched a stable of brands that are part of Brown Shoe Company’s “.com” portfolio including Naturalizer, Life Stride, Dr. Scholl’s, Carlos Santana Shoes, Skate Styles and a closeout site ShoeSteal.com. While at shoes.com the affiliate program has seen massive gains under Kevin’s guidance and continues to supplant itself as the leading shoe authority in the online space.
Kevin lives in suburban St. Louis with his wife Kelly and is an avid sports fan, outdoorsman, and reader. He is looking to run his 3rd half-marathon later this year.
Session: Integrating an Affiliate Marketing Program
Links: Twitter | Blog | Business
