Derek Chew is the Director of Search Engine Optimization for Underground Elephant, a dynamic lead generation ad agency located in the heart of downtown San Diego. With over 10 years of experience in SEO, SEM, affiliate marketing and online marketing, he has managed million-dollar PPC campaigns, developed affiliate marketing strategies, and overlooked organic search optimization and traffic acquisition for many companies.
With clients ranging from small businesses to major brands like Chrysler.com, Bank of America, Coach.com and GeekSquad.com, he has helped websites of all sizes improve search engine visibility, relevance and traffic. While serving as Senior Manager of SEO at Yahoo!, he oversaw the development and execution for Yahoo! News and Finance websites, including the successful launch of Yahoo! Shine.
Derek also spent time as Director of Search Engine Optimization at PriceGrabber.com. With background in web development, PPC, usability and marketing, his approach to SEO is both holistic and methodical to achieve business objectives for every project.
Session: How Little Businesses Can Compete in Big Ponds
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